Even with all the modern technologies available these days, nothing replaces a face-to-face opportunity to meet prospective customers and show them that your business is the one they should be giving their business to.
As any trade-show pro knows, you have a minute at most to gain eye contact, do your elevator pitch and generate a potential lead. That’s not a lot of time. Especially when every other exhibitor, including your competitors, are clamoring for attention.
When time is tight, promotional USB drives can be an absolute godsend. After you’ve qualified the lead, you can hand them one of the drives and let it go to work for you. Once the prospect is back in the office or at home, they can insert your promotional USB drives into their computer and use them for storing photos, music or projects.
Of course, the first time they use it you can have additional marketing materials ready to go, including a video file of you with a follow up message about the trade show and your company. These files can be set up to play automatically on first use, giving you an additional foot in the door long after the booth has been broken down.
Promotional USB drives are not only a premium at trade-shows, but act as another member of the sales force. Instead of lugging around all those catalogs and sales sheets, they can be included on the USB promotional drives you give to solid prospects. They will not only appreciate the gift, but the fact that you aren’t handing them a bunch of print materials to carry around for the duration of the show, then back to the hotel.
Unlike print materials, the marketing and sales information on your promotional USB drives can be customized for the individual show. If prices change or if new products come along, it’s easy to add them to your order for promotional USB drives at the last minute. Just send along a new data file for duplication and inclusion. Try doing that with a print piece.
If you’ve ever been to trade shows then you know that after awhile, pens and other common promotional items can get old. While your prospect may get multiple promotional USB drives, they all come in handy. It’s virtually guaranteed that not a single drive will be thrown out or given to one of the kids, like traditional promo items are.
Best of all, you can choose from literally hundreds of drive designs, making yours stand out from the crowd. Companies are continually coming out with exciting new promotional USB drives in all shapes and sizes, guaranteeing that you will also have the latest and greatest one at your show.
And if there’s nothing you see out there that excites you, consider a custom promotional drive. Since the components are so small, it’s easy for a vendor to design nearly any shape you want – from ones that look like credit cards to ones that are an integral part of a lanyard that can be worn by the prospect along with their ID badge. That way they are always ready to swap or share files with coworkers.
Even if you choose an existing design you can customize it with your logo, messaging and corporate colors. The result are promotional USB drives that further your branding as well as your marketing objectives.